AI videos can help with marketing and client-facing content, but they offer additional internal benefits as well. Companies, regardless of size, can leverage AI videos for organizational and cultural transformation, no matter the scope of the changes.
Only 30% of change programs succeed. But a well-planned video strategy is one of the best ways to streamline organizational changes that impact internal and external transformation. Further, AI videos offer a far more efficient solution in both time and money.
So, what are AI Videos? AI Videos are generative AI used to create high-quality videos, without the need for cameras, microphones, or people. The people are replaced with AI avatar presenters that make the presenters appear more realistic than cartoonish. And they can employ human voices where text-to-speech is used.
Here are two examples for how AI videos can help with cultural transformation and bring awareness for how they can start the process in their organization for business growth:
1 - User feedback
Often the help desk receives a surge of support tickets for customer service-related concerns. These end customers can be internal or external to the organization. When evaluating the core of the issues, sometimes it is related to the need for additional knowledge base and training, such as product explainer documentation and improvement for new application features.
When I was leading a key project for the CIO Office of the United States Postal Service (USPS), most of the help desk issues, for both internal and external customers, were related to the need for additional guidance.
Beyond customer service centers, marketing and sales and HR also receive feedback information. For example, sometime there is a need to improve the new customer, partner, or employee onboarding flow process. This is where AI Videos combined with automation, can provide the guidance for the step-by-step processes to onboarding (for customers, partners, and employees), making the flow seamless.
2 - Rolling out a new initiative
Medium to large companies can use AI video to help roll out a new initiative. The new initiative could be compliance focused, rebranding, new application, merger, or something else.
Typically, rolling out a new initiative is a major challenge. Companies need to educate their teams internally, and their customers and partners externally, on the initiative in a way that also boosts compliance, morale, usage, and feedback.
Benefits of AI videos with organizational transformation
There are at least 4 benefits to AI Videos relating to organizational cultural transformation:
1 - Effective communication
Businesses can use AI videos to better communicate cultural values and goals to employees. Videos promote the company's vision, mission, and values. They provide a clear understanding of how these values translate into daily practices and behaviors. Another part of effective communication is information retention. People retain more than 90% of the information they watch in a video, while they retain only 10% of what they read in text. With AI Videos you can also add captions so people can retain 100% of the information when focused on watching the video.
2 - Delivering content in multiple languages
Diverse companies that have employees, clients, or partners who speak other languages, or have an international presence, need an effective way to communicate with all. AI videos can include several language variations, allowing the company to deliver content in multiple languages faster than ever before.
3 - Screen recording and editing
Screen recording can be inserted into the AI video presentation. Screen recording is a powerful tool to demonstrate concepts to the audience with real-life visuals while the AI avatar presenter is talking through what is being shown. The beauty of AI videos is that as organizational information changes, or alters, editing can be a breeze. Editing can be done to a specific section of the video where transitions, animations, images, and more can also be added in a short amount of time with a quick turnaround.
4 - Saving time and money
As important as video content is for organizational change, the traditional video-creation process is time-consuming and stressful. Every 1-5 minutes of video takes an average of 7 hours to make and costs thousands for one-minute of video. On the other hand, AI videos alleviate that burden. AI videos can save up to 80% on time and cost to create, especially when you partner with an experienced AI video creation company that can also add other benefits like automation, and combining AI videos with Conversational AI, like chatbots.
AI video brand styling
When brands use AI Videos for their company messaging, it is important to note that the AI avatar should represent the brand’s style and organizational culture. For example, if a brand is demonstrating diversity and inclusion, then it is important to demonstrate various backgrounds and identities being represented.
Messaging presentation style is also important. If there is a time where a leader needs to send out a sympathetic message to employees, partners, and customers, then the AI video creator for that brand can articulate through tone, gesture, pauses, inclusive images, and sometimes background music.
When it comes to AI Video projects for organizational transformation, the business should have control of the brand styling they want to represent by communicating it as part of their project requirement with their AI video creator team along with how the videos should be distributed. Communication is key.
AI videos offer benefits for cultural ransformation
Overall, AI video can be a valuable tool for medium to large businesses looking to drive cultural transformation. They offer many important benefits, including better communication, greater engagement, multi-language delivery, and ease of editing. Ultimately, companies can use AI videos to create a more positive and productive work environment that aligns with their cultural values and goals.
Valeh Nazemoff is founder of Engage 2 Engage, a digital marketing services company, and an accomplished speaker, bestselling author and coach. Her Three E Model video offers insights on how the AI video process works. (Editor's Note: Unite.AI also has created a recent rundown of eight AI video generators. Fierce has not independently evaluated them. )
Editor’s Note: AI videos have come under attack for opening up the potential for deep fakes and the spread of false information to the general public, a subject of concern for many in the electronics industry including federal officials and the White House.Various security and policy mechanisms are evolving to protect against mis-use of AI video technology and generative AI, and Fierce Electronics will continue to follow developments in these areas.